CALIFORNIA STATE UNIVERSITY

CALIFORNIA STATE UNIVERSITY, LONG BEACH
D R A F T
FACULTY PROFESSIONAL RESUME

Name: Z. S. Demirdjian

School: College of Business Administration

Major Department: Marketing

Office Address: CBA-353

Office Telephone No.: (562) 985-4764

Department: (562) 985-4769

Fax Telephone No.: (562) 985-5543

Internet: zdemirdj@csulb.edu

WWW: http://www.csulb.edu/zdemirdj

EDUCATION:
Ph.D., Louisiana State University, Baton Rouge, 1978, Marketing, Management, and Social Psychology(with honors)
M.B.A., Arizona State University, Tempe, 1971, with Marketing Concentrati

AWARDS AND HONORS

(Note: For space consideration, Certificates of Appreciation go as far back as 1997 only)

Scholarly and Creative Activity Award for research (assigned time), Spring, 2004.

Outstanding Paper Award for originality and creativity given by The Academy of Business & Administrative Sciences, June 24, 2003 in Vancouver, Canada.

Best Author Award given by the American Academy of Business, December 1, 2003.

A Plaque of Appreciation for service and dedication to Pacific Rim Association, presented at the annual banquet by Cindy Barrett (President), May 10, 2003.

A Certificate of Appreciation for outstanding performance and lasting contribution to a former student, Lissa Metoyer, July 24, 2003.

A Certificate of Recognition presented by the Associated Business Students Organizations Council in appreciation for commitment, dedication, and continuous contribution to student organization, annual banquet, May 9, 2003.

Distinguished Author Award ( a plaque) given by the American Academy of Business, December 2, 2001.

Advisor of the Year Award (a plaque), for outstanding support and service to students, CSULB, May 18, 2002.

Certificate of Recognition presented by the Associated Business Students Organizations Council in appreciation for commitment, dedication, and continuous contribution to student organizations, CSULB, May 18, 2002.

Certificate of Appreciation for Being an Outstanding Teacher, given by Kristene Lindert, April 2, 2002.

A Plaque of Appreciation for service and dedication to the Pacific Rim Association presented at the banquet by Chris "Opie" Littler (President), May18, 2001.

Pacific Rim Association Medallion, given in recognition of many years of dedication and service since the inception of the organization in 1986, CSULB, presented by Therese Vallerius, December 2000.

Delta Sigma Pi, A Co Ed Professional Business Fraternity, officially became (indicted) a Faculty member of the fraternity, CSULB, May 2000.

Certificate of Appreciation, Honoring Outstanding Dedication and Support to American Marketing Association, presented by Aylan Chan, May 2000.

Certificate of Appreciation for Outstanding Service and Support to American Marketing Association, presented by Jesse Tingson, December 2000.

Student Entrepreneurial Exchange of CSULB presented a Certificate of Appreciation in recognition of Outstanding support and Service, presented by Barry Reid and John De La Haye, May 2000.

Certificate of Appreciation for Outstanding Service as Advisor to Pacific Rim Association, May 1999.

Faculty Member of the Year Award 1998-1999 (a plaque), for outstanding service and dedication to students, CSULB, May 28,1999.

Advisor of the Year Award 1998-1999, for outstanding support and service to students, CSULB, May 28,1999.

Outstanding Faculty Advisor, 1998-1999 (a plaque) in appreciation for dedication and service, AMA
Chapter, CSULB, May 8,1999.

Interview with President Robert Maxson, taped on March 12,1999, and broadcast 30 minutes on "Beach View" on the University Channel (channel 60/68) in Long Beach at 12:00 p.m., 4:00 p.m. and 8:00 p.m. on Mondays and at 6:00 p.m. on Fridays, Saturdays and Sundays. The program aired simultaneously on cable Channel 25 in Lakewood. My segment aired on April 19th, 23rd, 24th and 25th, 1999.

Certificate of Appreciation for Contribution as a Presenter at the California State University, Long Beach, College of Business Administration's Symposium on Collegiate School of Business Teaching, presented by Dean Mike Walter and Dr. Tom Rhoads, March 9, 1999Certificate of

Appreciation for Being an Outstanding Supportive Teacher, presented by Ms. Sherry Bell, February 10, 1999

Certificate of Appreciation for Providing Outstanding Assistance, presented by Ms. Alicia Locke, January 15,1999
Certificate of Appreciation for Providing Outstanding Education, presented by Mr. Jason Bassett, May 15,1998
Certificate of Appreciation, Honoring Outstanding Dedication and Support to the Fall 1998 American Marketing Association (CSULB Chapter), presented by Mr. Michael James and Ms. Gina Runzel, May 20,1998

Certificate of Appreciation for Being an Outstanding Supportive Teacher, presented by 470 class of Fall 1998 (by Mr. Byron Jackson et al.)

Certificate of Appreciation for Providing Outstanding Education, presented by Mr. Michael A. Rhor, November 30, 1998

Certificate of Appreciation for Serving on the Graduate Committee, presented by Mr. Tim O'Toole, October 14,1998

Certificate of Appreciation for Being a Supportive Teacher, presented by Mr. Terry Tay, September 30,1998

Certificate of Appreciation for Providing Outstanding Assistance, presented by Mr. Kurtis Mordell, September 10, 1998

Certificate of Appreciation for Outstanding Service as Advisor to Pacific Rim Association, presented by Ms. Gale Haasis, December 4,1998

Outstanding Faculty Advisor of the Year (a plaque), for Outstanding Service and Dedication, ABSOC (Associated Business Students Organizations Council), CSULB 1998

Certificate of Appreciation for Outstanding Service to Pacific Rim Association, presented by Ms. Gale Haasis, May 8,1998

Scholarly and Creative Activity Award for research, CSULB 1995.

Phi Beta Delta (elected), Honor Society for International Scholars, recognized mainly for contributions to the Pacific Rim Association, 1995.

Beta Gamma Sigma, (elected) the Honor Society for AACSB School and Colleges of Business Administration, honored for high scholastic achievement, 1993.

Academic Computing Services Award for outstanding work in the area of computer network technology, 1993.

Distinguished Teacher Award for Outstanding Teaching Performance, CSULB, 1990

Meritorious Performance and Professional Promise Award, CSULB, 1988.

Meritorious Performance and Professional Promise Award, CSULB, 1987.

Meritorious Performance and Professional Promise Award, CSULB, 1986.

Meritorious Performance and Professional Promise Award for teaching effectiveness, culmination of professional accomplishment, and service to the University Community - For the 1980-1985 period of activity, CSULB, 1985.

Exceptional Merit Service Award for excellence in teaching, scholarly and creative activities, and University and community service, CSULB, 1984.

The Volunteer Business Counseling Service Award (a plaque from the City of Long Beach for "Continued Support of the Free Enterprise System through the Volunteer Business Counseling Service.") Long Beach, 1983.

Outstanding Research Paper selected by the Western Marketing Educators' Association (WMEA) for originality and depth of Scientific investigation, San Diego, 1982.

Outstanding Civic Responsibility and Community Service Award (Presented by the Honorable Thomas J. Clark, Mayor, City of Long Beach for exceptional service in providing research assistance to the business community), Long Beach, 1982.

Mu Kappa Tau (elected) - National Scholastic Honor Society, 1979.
Elected to Beta Gamma Sigma, the honor society for collegiate schools of business, 1978.
Distinguished Author Award (a plaque), SMA, 1978.
For Ph.D. program obtained 4.0 GPA for graduate course work, Louisiana State University, Baton Rouge, 1978.
Highest score on Ph.D. written examination, Louisiana State University, Baton Rouge, 1977.
Outstanding Research Paper selected by the Southwestern Marketing Association for organization and depth of scientific investigation, New Orleans, LA 1978.
Phi Kappa Phi (elected), national honor society for superior scholarship 1977.
Pi Sigma Epsilon, Beta Xi; Chapter, (elected), a national professional Fraternity in Marketing, Sales Management and Selling, 1974.
On Dean's List, Arizona State University, Tempe,1970-1971.
Academic Scholarship, Arizona State University, Tempe, 1970-1971. Academic Scholarship, Arizona State University, Tempe, 1968-1970.
Received B.S., with honors, Arizona State University, Tempe, 1969.
Outstanding Teacher Award, U.S. Air Force, 1963.

                                                              ACADEMIC EXPERIENCE:
CALIFORNIA STATE UNIVERSITY, Long Beach (1979 - present) College of Business Administration
Department of Marketing
Professor of Marketing (1984 - present)
Department Chair, California State University, Long Beach, 1996 - 1997
Associate Professor of Marketing (1980-1984)
Assistant Professor of Marketing (1979-1980)
Tenured (1984)
Review Editor, Journal of American Academy of Business, (2001-present)
Editor, Business Insights, (1988 - 1998)
Editor-in-Chief (1981-1985)
To produce four issues of Business Insights per year, the official publication of the CBA.
Assistant Department Chair (1985-1986)
Assisted the Department chair in recruitment, scheduling, and curriculum development.
Dean
School of Business Administration
SOUTHERN CALIFORNIA INSTITUTE, 1717 South College Blvd., Suite #100, Anaheim, CA 92806, (1990 - 1995) Note: Position held as a community service.
Assistant Professor of Marketing and Economics.
SOUTHEASTERN LOUISIANA UNIVERSITY, Hammond, LA (1977-1979)
Instructor
Teaching Marketing courses full time.
LOUISIANA STATE UNIVERSITY, Baton Rouge, LA (1976-1977)
Teaching Assistant
Teaching Marketing courses; full responsibility for course preparation and instruction.
LOUISIANA STATE UNIVERSITY, Baton Rouge, LA (1973-1975)
Research Assistant Division of Research Worked on a federally funded project to compile and computerize a model of manpower information system for the State of Louisiana.
LOUISIANA STATE UNIVERSITY, Baton Rouge, LA (1972-1973)
Research Assistant
Assisted in researching and writing of one marketing and one management textbooks. LOUISIANA STATE UNIVERSITY, Baton Rouge, LA (Fall, 1972)
Courses Taught:
Course Number              Course Title
MKTG 300                 Marketing

MKTG 320                 Salesmanship

MKTG 330 Mass Advertising

MKTG 380 International Business

MKTG 430 Promotion Strategies

MKTG 470 Marketing Research

MKTG 490 Consumer Behavior

MKTG 494 Marketing Management

MKTG 500 Marketing Concepts

MK T G 665 Seminar in Marketing Research

GBA 699 Integrated Analysis
The Internet Training Program (1986 - 1998)

RESEARCH INTERESTS
Attitude Research in Consumer Behavior and Promotion; Theory Development and Empirical Verification; The Use of Behavioral Concepts in Marketing Communications (Advertising).

PHILOSOPHY OF TEACHING
My teaching philosophy is consistent with the proper provisions for the student's life and development on campus, which I believe requires the following "Three Elements" (3Es) essential for a rounded intellectual and social growth:
E,=Education - to provide the student via experiential learning the type of education that is contemporary, interesting, and motivating enough to enhance the student's conceptual and practical development through critical thinking and problem solving capabilities;
Ez=Extracurricular activities - to create an environment by serving as faculty advisor to student organizations, which will reinforce the student's social support system as the infrastructure for developing leadership, positive interactive behavior, and effective communication skills;
E,=Experience in work- to assist the student in obtaining work experience through internships and employment for both economic as well as experiential learning purposes in an area of interest, preferably contributing to the student's future career.

                                                                     BUSINESS EXPERIENCE
Cincinnati Shoe Corporation, Phoenix, Arizona (1968-1972) Merchandise Manager
Supervisor of sales force, determination of sales-force size, and sales quota formulation, selling, inventory control and customer relations.
U.S. Information Service/American Embassy, Rabat (1963-1966) Library Supervisor - Assistant to Cultural Attache
General management of five regional libraries, public relations, employee supervision, and coordination of social and cultural activities.
United States Air Force, Nouasseur, (1960-1963) Instructor
Teaching Report Writing, Principles of Management, Military Correspondence, etc.
                                                                   CONSULTING EXPERIENCE
GTE EFT Services; Market Analyst (1988-1989): Researching the market for ATM services at California financial institutions.
Herbert Hafif Professional Corporation; Market Analyst (1986-1987): Researching of specific radio broadcast programs for court evidence purposes.
Austrian Ministry of Tourism; Market Analyst (1983-1984):
Determination of the image of Austria held by former visitors to that country (a national study).
National Marine Fisheries Service; Market Analyst (1981-1992): Implementation of a survey study to determine seafood consumption in Southern California.
Consulting work provided to Mr. David McDonald, 2822 Mariquita, Long Beach, CA 92648, (1983): A research study for location and site selection for new clinics in Orange County.
Consulting work provided to Mr. McPhee, CJM Products, 8562 Lathorn, Huntington Beach, CA 92646 (1983): A research study to determine market characteristics and demand for CJM products.
Consulting service provided to Philip McDougel, on the Methodology of determining a site for his next clinic in Orange County, 1981.
                                                                  EXECUTIVE DEVELOPMENT
Presented a lecture on "Consumerism and Consumer Behavior in the U.S.A.," to the 1984 International Institute in Management Sciences participants from Taiwan.
                                                                    GRANTS AND CONTRACTS
Another funded study for the Austrian Ministry of Tourism was completed in 1984 (with Gunther Schweiger as co-researcher). The study involved a national sample of 293 individuals.
A major funded study was completed in 1982 for the National Marine Fisheries Service involving a probability sample of 1,440 individuals.
                                                       SCHOLARLY AND CREATIVE ACTIVITIES
PUBLICATIONS
"Argentina's Socioeconomic Quagmire: A Paradigm for Prosperity" accepted for publication in the Journal of Problems and Perspectives in Management, in Spring 2004.
"Perspectives in Consumer Behavior: Is the Social Science Odyssey Over?" Accepted for publication in The Journal of the Academy of Business, Cambridge, Volume 4, No. 1, March 2004.
"Creating a Classroom Structure for Enhanced Learning: A New Paradigm," The Journal of Business and Behavioral Sciences, October 15, 2003, p. 12 - 17.
"Marketing Research and Information systems: The Unholy Separation of the Siamese Twins," The Journal of American Academy of Business, Cambridge, Volume 3, Number 1 & 2, September 2003, p. 218 -223.
"Stabilizing Argentina's Wild Socioeconomic Swings: A Pragmatic Paradigm for a Steady Progress," in Directions in Business and Administrative Sciences Proceedings on line (sba.muohio.edu/abas) of the 2003 International Conference of the Academy of Business & Administrative Sciences, edited by Rao Korukondra, June 24 -26, 2003.
"The Expanding Gender Gap in Education: The Brewing Battle for Balance of Power and Prestige," in Directions in Business and administrative Sciences Proceedings on line (sba.muohio.edu/abas) of the 2003 International Conference of the Academy of Business & administrative Sciences, editied by Rao Korukondra, June 24 -26, 2003.
"Toward a Classroom Structure Approach to Learning: A Pragmatic New Pedagogical Paradigm," 27"' Annual Marketing Educators' Association Conference (in Scottsdale, Arizona, April 10 -12) Proceedings MEA Diamond Attractions: Ideas for Innovation edited by John Schibrowsky and Beverlee B. Anderson, 2003.
"The Latin American Entrepreneur in the Information Age: Research Techniques for the Technologically Challenged Tactician," Strategic Management Society Conference (in Buenos Aires, Argentina) on Entrepreneurship and New Technologies in Latin America Proceedings edited by Roberto Vassolo, March 23 - 25, 2003.
"The Profiles of the PC Pioneers: Inventing the Infrastructure for the Information Era," 10"' Annual of Conference of the American Society of Business and Behavioral Sciences (in Las Vegas) Proceedings, edited by Wali I. Mondal, February 20-24, 2003.
"The Virtual University: Is It a Panacea or a Pandora's Box?" The Journal of American Academy of Business, Cambridge, Volume 12, No. 2, March 2002 (He won the Distinguished Author Award for this article).
"The New Ombudsman Paradigm: An Olympian in an Orwellian World," (Best Paper Award) in Directions in Business and Administrative Sciences Proceedings on line (sba.muohio.edu/abas) of the 2002 International Conference of the Academy of Business & Administrative Sciences, edited by Rao Korukondra, June 22-24, 2002.
"The Irish Americans: A Consumer Awakening to the Celtic Culture," Enabling Technologies and Marketing Education (2002 Marketing Educators's Conference Proceedings) edited by Regina Schlee and John Schibrowsky, April 19-21, 2002, p. 138-143.
"Marketing Research and Information Systems," The Ninth Annual Conference of the American Society of Business and Behavioral Sciences (in Las Vegas) Proceedings on line edited by Wali I. Mondal, February 8-11, 2002.
"The Virtual University: Is It a Panacea or a Pandora's Box?" in Directions in Business and Administrative Sciences Proceedings on line of the 2002 International Conference of the Academy of Buisiness & Administrative Sciences, edited by Rao Korukondra, June 22-24, 2002.
"The Jewish Subculture: The Elusive and The Elite Market," The Hawaii Conference on Business, Honolulu, Hawaii, June 14 - 17, 2001, Proceedings on line edited by Terry Gregson and David Yang.
"The Irish Subculture: The Re-Greening Shamrock Market," The Journal of American Academy of Business, Cambridge, Volume 12, No. 1, September, 2001, pp. 34-43.
"Marketing Strategy: A Competitive System Analysis," The Finnish Journal of Business Economics, Special Edition March 1989, pp. 159-170.
"Application of Parametric and Non-parametric Statistics in Consumer Research," Quantity and Quality in Economic Research and Statistical Education, Vol. III, edited by Roy C. Brown, August 1988.
"The City of Long Beach: Gateway to the Pacific Rim," (A report on the Port of Long Beach), Business Insights, Vol. 4, No. 2, Fall/Winter 1988, pp. 14-17.
".Attitudinal and Behavioral Response to Comparative Advertising: An Experimental Field Analysis." Developments in Marketing Science, Vol. IX. Edited by Naresh K. Malhotra. Atlanta: Academy of Marketing Science, 1986, pp. 288-292.
"Price Quality Relationship: Low- and High-Involvement Product Perspective." Shaping the New Generation. Edited by Robert H. Collins and Feliksas Palubinskas. San Diego: Western Marketing Educators' Association, 1986, pp. 59-62.
"Strategic Planning Process As Applied to the Development of a Marketing Department" (with Luiz Moutinho), Proceedings: Congress of European Marketing Conference in Stirling, Scotland, edited by John Dawson, Susan Shaw and Erdener Raynak, 1985, pp. 348-357.
"A Convergent Validity Test of a Theory of Response Error," Quantity and Quality in Economic Research and Statistical Education, Vol. II, Edited by Roy C. Brown, 1985, p. 16.
"Seasonal Factors in Seafood Consumption: A Southern California Study," Southwest Administrative Review, Vol. 2, Fall 1985, pp. 58-79.
"International Business: Problems and Prospects - An Interview with Les Doak," (President and founder of International Business Centers). An interview-based article (coauthored with Earl Beecher), Business Insights, Vol. 1, No. 2, Summer 1984, pp, 15-21.
"Retailing in the 80's and Beyond: An Interview with Buffum's William S. Hanson," (coauthor Earl Beecher), an interview-based article, Business Insights, Vol. 1 No. 1, Spring 1984, pp. 16-23.
"Perceived Irritation in Advertising: Some Preliminary Findings" (with Stefan Brungs), Proceedings: Western Marketing Educators' Association, edited by Bruce J. Walker and David L. Kurtz, April 1984, p. 57.
"A Multidimensional Approach to Motivating Salespeople," Industrial Marketing Management, Vol. 13, No. 1, February 1984, pp. 25-32.
"U.S. Image of Austria," A Research Monograph (coauthored with Gunther Schweiger), Vienna, Austria: Werbewissenschaft and Marketforschung, Wirtschaftsuniversitat Wien: Institut Fur Absatzwirtschaft, April 1984, p. 30.
"Sales-Effectiveness of Comparative Advertising: An Experimental Field Investigation," Journal of Consumer Research, Vol. 10, No. 3, December 1983.
"Toward a Physiopsychological Theory of Consumer Behavior," Proceedings: Western Marketing Educators' Association, edited by Irene Lange and Bruce J. Walker, April 1983, p. 25.
"Summer Decline in Seafood Sales," Seafood Business Report, Vol. 2, No. 4, Fall 1983.
"Survey Response Error: A Theory and an Experiment," a tutorial published in the Proceedings: American Institute for Decision Sciences, edited by Gregory P. White, November 1982, p. 483.
"The Validity of Survey Responses as a Function of Fear of Verification and Need Fulfillment," Proceedings: Western Marketing Educators' Association, edited by Stephen H. Achtenhagen, April 1982, pp. 37-38 (Selected as an
outstanding paper).
"Revitalizing Work Teams: A Research-based Approach," Current Business Perspectives, Vol. 1, No. 1, January 1981, pp. 9-11, 14-17.
"Marketing Theory: The Present Stage of Development," Proceedings: The Academy of Marketing Science, edited by Howard S. Gitlow and Edward W. Wheatly, May 1979, pp. 327-331.
"The Individual and the Organization: A Historical Perspective on a Fundamental Problem," A Research Monograph, No. 2 (Hammond, LA: Business and Economic Research Center, Southeastern Louisiana University, December 1979, pp. 38.
"Marketing Strategy: A Contingency and Systems Approach," Proceedings: Southern Marketing Association, edited by R. S. Franz, R. M. Hopkins, and A. G. Toma, November 1978, pp. 403-406. (An award winning paper).
""GST' Its Evolution and Application in Organization Theory and Management," A Research Monograph, No. 1, Hammond, LA: Business and Economics Research Center, Southeastern Louisiana University, 1978, pp. 40.
"The Consumer in an Era of Shortages," (coauthored with Stephen W. Brown and Sandra E. McKay), MSU Business Topics, Vol. 25, No. 2, Spring 1977, pp. 49-53.
"Marketing As A Pluralistic Discipline: The Forestalling of an Identity Crisis," Journal of the Academy of Marketing Science, Vol. 4, No. 4, Fall 1976, pp. 672-681.
"The Role of Marketing in an Economy of Affluence and Shortages," Business and Society, Vol. 15, No. 2, Spring 1975, pp. 15-21.

                                                                     EDITORIALS (Published)
"JAABC in the Heart of Civilization," an editorial accepted for publication in the Journal of Academy of Business, Cambridge, Volume 4, No. 1, March? 2004.
"Building Relationships by Bowing to Change," an editorial published in the Journal of Academy of Business, Cambridge, Volume 3, No. l, April? 2003.
"Commitment: The quintessential Element in Success," an editorial published in The Journal of American Academy of Business, Cambridge, Volume 2, Number 2, March 2003.
"Shakespeare Revisited: What is in a Name?" An editorial published in The Journal of Academy of Business, Cambridge, Volume 2, Number 1, September 2002.
"JAAB: A Refereed Journal on the Move," an editorial published in The Journal of Academy of Business, Cambridge, Volume 1, Number 2, March 2002.
                    ACCEPTED PAPERS FOR CONFERENCE PRESENTATIONS & A READINGS BOOK:
"Electronic Mail Correspondence Explosion: Managing a Pandemic Communications Crisis," Accepted for presentation at the 11"' Annual Meeting of the American Society of Business and Behavioral Sciences, Las Vegas, Nevada, February 19 - 23, 2004.
New Perspectives in Consumer Behavior: Anthropological Approach, a readings book co-edited by Z. S. Demirdjian, Turan Senguder, and Robert Tian, which is being reviewed for publication in Beijing, China, 2004.
"Contextualizing Reciprocal Teaching Method into a Classroom Structure Climate: Insights for the Innovative Instructor," submitted for presentation at
the 10`x' Annual Symposium on Collegiate School of Business Teaching, April 23, 2004.
"Contextualizing Reciprocal Teaching Method within a Classroom Structure Climate: Insights for the Innovative Instructor," for presentation at the 10th Annual Symposium on Collegiate School of Business Teaching, April 23, 2004.
"The Emerging Gender Gap in Education: Its Implications for the Economy, Marketing, and Society," for presentation at the 28th Marketing Educators' Association Conference, Las Vegas, Nevada, April 15 - 17, 2004.
"Profiles of the PC Pioneers: Inventing the Infrastructure for the Information Era," a paper accepted for presentation at the 10th Annual American Business and Behavioral Science Conference, Las Vegas, February 20-24, 2003.
"Toward a Classroom Structure Approach to Learning: A Pragmatic New Pedagogical Paradigm," a paper accepted for presentation at the 27th Annual Conference of Marketing Educators' Association, Scottsdale, AZ., April 10-12, 2003.
"The Latin American Entrepreneur in the Information Age: Research Techniques for the Technologically Challenged Tacticians," a paper accepted for presentation at the Strategic Management Society Conference in Buenos Aires, Argentina, March 23-25, 2003.
"Stabilizing Argentina's Wild Socioeconomic Swings: a Pragmatic Paradigm for a Steady Progress," a paper accepted for presentation at the Academy of Business and Administrative Sciences Conference in Vancouver, Canada, June 24-26, 2003.
"Current Perspectives in Consumer Behavior: Is the Social Science Odyssey Over?" will be published as a chapter in a book titled: Various Approaches to Teaching Consumer Behavior, February 25, 2003.
"Surviving the Onslaught of Students' E-mail Correspondence: Lessons Learned from the Experts," a paper accepted for presentation at the Symposium on Collegiate School of Business Teaching, Long Beach, April 25, 2003.
EDITORIAL WORK (Five thousand copies of each issue printed and distributed)
"Managing Cultural Diversity in the Workplace," Business Insights, Volume 8, Number 2, in progress.
"Eastern Europe in Transition: A Window of Opportunity," Business Insights, Spring/Summer 1992, Volume 8, Number 1, pp. 1-30.
"Women in Management: The Glass Ceiling Syndrome," Business Insights, Fall/Winter 1991, Volume 7, Number 2, pp. 1-30.
"STRESS: Issues, Implications, and Solutions." Business Insights, Spring/Summer 1991, Volume 7, Number 1, pp. 1-38.
"Drugs in the Workplace: Management's Black Window," Business Insights, Fall/Winter 1990, Volume 6, Number 2, pp. 1-38.
"The Aging Workforce: Management's New Frontier," Business Insights, Spring/Summer 1990, Volume 6, Number 1, pp. 1-34.
"Entrepreneurs and Ethics: A Collision Course?," Business Insights, Fall/Winter 1989, Volume 5, Number 2, pp. 1-42.
"Crisis in Ethics," Business Insights, Spring/Summer 1989, Volume 5, Number 1, pp. 1-42.
"Pacific Rim: A Tidal Wave of Trade," Business Insights, Fall/Winter 1988, Volume 4, Number 2, pp. 1-34.
"International Business: Problems and Prospects," Business Insights, Summer 1984,
Volume 1, Number 2, pp. 1-32.
"Retailing in the 80's and Beyond," Business Insights, Spring 1984, Volume l, Number 1, pp. 1-32.
"Long Beach and Southern California: A U.S. Nexus in the Pacific Community of Nations," Current Business Perspectives, Summer 1982, Volume 2, Number 2, pp. 121.
"Symposium: Long Beach - Southern California's Resurgent City, Challenges and Opportunities in the Decade Ahead," Current Business Perspectives, Spring 1982, Volume 2, Number 1, pp. 1-29.
Other Completed Research:
"An Inquiry Into the Inaccuracy of Reporting Factual Information," 1975.
"A Feasibility Study of Adding a Significant Feature of Zachary," 1973.
"The Dominant Referents As Perceived by the Department Store Managers in Metropolitan Phoenix," 1971.
"How The Department Store Managers of Maverick Company Perceive Their Central Reference Groups," 1969.
Work in Progress:
"Classroom Structure Effects on Spring vs. Fall Enrollees' Performance: Insights for the Innovative Instructor," an experimental study of the differential effect of classroom structure paradigm on Fall and Spring enrolled students
"The Effect of Classroom Structure on Students' Learning: A Field Experimental Study," an experimental study
"The Rise and Fall of Marketing: A Conundrum in the Cradle of Civilization," a historical analysis
"Profiles of the PC Pioneers: Inventing the Infrastructure for the Information Era," a historical perspective.
"The Quest for Globalization: Is it God's Last Gift?" a study in progress.
"The Entrepreneurial Leader in the Information Age: The Technologically Challenged Tactician."
"The Latin American Entrepreneur in the Information Age: Bridging the Digital Divide."
"The Virtual University: Is It A Den for Deprivation Dwarfism?" A research study in progress.
"The World of the Internet: A Simplified Guide," a booklet for the beginner is in progress.
"Data Analysis Through SPSS 6.0 for Windows: A simplified Guide," a booklet for the beginner is in progress.
"Sales Effectiveness of Comparative Pricing Strategy: An Experimental Field Investigation."
"Male/Female Responses to Subliminal Advertising: An Experimental Investigation."
"The Role of Marketing in Revitalizing the U.S. Economy."
MANUSCRIPTS COMPLETED (READY FOR SUBMITAL):
"Organizational Conflict and Integration: A Grid Approach to Managing Ambitendencies."
"The Arab-American Subculture: Highlighting the Hidden Market."
"The Virtual University: Is It A Den of Deprivation Dwarfism?"
"Marketing Research and Information Systems: The Unholy Separation of the Siamese Twins."
PRESENTATIONS AT CONFERENCES:
"Women in Education: The Silent Revolution," a Key Note Address at the 2003 International Conference of the Academy of Business & Administrative Sciences, Vancouver, Canada, June 25, 2003.
"Surviving the Onslaught of Students' E-Mail Correspondence: Lessons Learned from the Experts," presented at the Ninth Annual symposium on Collegiate School of Business Teaching, CSULB, April 25, 2003.
"Argentina's Wild Socio-Economic Swings: A Naturalistic Inquiry into the Antecedent Events and Causes," with Fil Campo-Flores, presented at the CBA Research Colloquium, March 7, 2002.
"The Current IS Paradigm: Are We Shortchanging Our Students?" presented at the Eighth Annual Symposium on Collegiate Schools of Business Teaching, CSULB, March 22, 2002.
"Creating A Classroom Structure For Enhanced Learning: An Exploratory Study," presented at the Academy of Business & Administrative Sciences 2001 International Conference in Brussels, Belgium, July 23 - 25, 2001.
"The Irish Subculture: What Every Marketing Student Should Know," presented at the Symposium on Collegiate School of Business Teaching, CSULB, College of Business Administration, Long Beach, March 16, 2001.
"The Virtual University: Is It A Den for Deprivation Dwarfism?" Presented at the Symposium on Collegiate School of Business Teaching, CSULB, College of Business Administration, Long Beach, March 16, 2001.
"The Jewish Subculture: A Descriptive Market Study," presented at the Symposium on Collegiate School of Business Teaching, CSULB, College of Business Administration, Long Beach, March 10, 2000.
"Students' Perceptions of Classroom Structure: An Exploratory Study," Symposium on Collegiate School of Business Teaching, CSULB, College of Business Administration, Long Beach, March 19,1999
"Applications of Parametric and Non-Parametric Statistics in Consumer Research," International Society of Statistical Science, Long Beach, August 1986.
"Marketing Strategy: A Competitive Systems Analysis," Southern California American Marketing Association, Irvine, January 1986.
"Price Quality Relationship: Low-and High-Involvement Product Perspective." Shaping the New Generation. Western Marketing Educators' Association, San Diego, 1986.
"Attitudinal and Behavioral Response to Comparative Advertising: An Experimental Field Analysis." Developments in Marketing Science, Academy of Marketing Science, Anaheim, 1986.
"Strategic Planning Process As Applied to the Development of a Marketing Department" (with Luiz Moutinho), Proceedings: Congress of European Marketing Conference in Stirling, Scotland, 1985.
"°A Convergent Validity Test of a Theory of Response Error," Quantity and Quality in Economic Research and Statistical Education, San Francisco, 1985.
"Perceived Irritation in Advertising: Some Preliminary Findings" (with Stefan Brungs), Western Marketing Educators' Association, Palm Springs, April 1984.
"Subcultural Influence in the Family Decision Making: A Field Study," Popular Culture Association, Montreal, Canada, March 1984.
"Toward a Physiopsychological Theory of Consumer Behavior," Western Marketing Educators "Association, San Diego, April 1983.
"The Validity of Survey Responses as a Function of Fear of Verification and Need Fulfillment," Western Marketing Educators' Association, Sacramento, April 1982.
"Survey Response Error: A Theory and an Experiment," a tutorial presented at the American Institute for Decision Sciences, San Francisco, November 1982.
"Motivating Salespeople: A Multi dimensional Approach," A paper presented at the Fourth Annual Western Marketing Educators" Conference in San Diego, CA., April 18, 1980.
"Marketing Theory: The Present Stage of Development," The Academy of Marketing Science, Miami, May 1979.
"Marketing Strategy: A Contingency and Systems Approach," Southern Marketing Association, New Orleans, November 1978.
PRESENTATIONS, STUDENT ORIENTED CONFERENCES ETC.
Advertising Career Day Conference and Minority Advertising Training by the LA Times and LA Ad Club. Served as the CSULB campus organizer and contact person, November 7 & 8, 2003.
"Surviving the Onslaught of Students" E-Mail Correspondence: Lessons Learned from the Experts," presented to the Pacific Rim Association, College of Business Administration, CSULB, April 30, 2003.
Advertising Career Day Conference and Minority Advertising Training Sponsored by the Los Angeles Times and Los Angeles Ad Club. Served as the CSULB campus organizer and contact person; I took along about 45 students to the conference, November 2 and 3, 2002.
Advertising Career Day Conference and Minority Advertising Training Sponsored by the Los Angeles Ad Club. Served as the CSULB campus organizer and contact person; I took along about 62 students to the conference, November 6 and 7, 2001.
"The Irish Americans: Implications for Marketing Management," presented to Pacific Rim Association, College of Business Administration, CSULB, March 7, 2001.
Advertising Career Day Conference and Minority Advertising Training Sponsored by Los Angeles Times, Initiative Media-North America and Adweek, served as the CSULB campus organizer and contact person, November 3 & 4, 2000.
Advertising Career Day Conference and Tour, Sponsored by Ad Club of LA, served as the CSULB campus organizer and contact person; escorted about 60 students to the conference, November 6, 1999.
Advanced Learning Techniques for Achieving Better Grades, presented to Pacific Rim Association, College of Business Administration, CSULB, March 25,1998
Taiwan As a Small Giant in the Pacific Rim Nations, presented to Pacific Rim Association, College of Business Administration, CSULB, November 21,1997
Latin American Politics and the Marketing of the Panama Canal, presented to Pacific Rim Association, College of Business Administration, CSULB, October 29, 1997
College Day Conference hosted by Direct Marketing Foundation, Century Plaza Hotel & Tower, Los Angles, I organized CSULB students to attend this event and served as a contact person, March 1, 1999
Advertising Career Day and Tour sponsored by the Western States Advertising Agencies Association and the Advertising Club of Los Angeles, I served as the CSULB campus organizer and contact person; I took along 55 students to the conference, November 6. 1998.

                                                                      PROFESSIONAL SERVICE
Short/Long Term Consultancies:
Will serve as a session chair at the Internet Research Explorations track, at the
11I" Annual Conference of the American Society of Business and Behavioral Sciences, Las Vegas, Nevada, February 19-23, 2004.
Served as reviewer for the International Conference of the Academy of Business & Administrative Sciences, Vancouver, B.C., June 24 - 26, 2003.
Served as chair at the Pedagogy Issues Session at the 2003 27"' Annual Conference of Marketing Educators' Association, Scottsdale, Arizona, April 10 -12, 2003.
Served as a Contributing Editor at the Journal of American Academy of Business, Cambridge, 2000-present.
Served as chair at the Issues in Academe session at the 2002 International Conference of the Academy of Business & Administrative Sciences in Cancun, Mexico, June 22-24, 2002.
Served as an MC for the Inaugural and Awards Session at the 2002 International Conference of the Academy of Business & Administrative Sciences in Cancun, Mexico, June 22-24, 2002.
Served as chair at The Ninth Annual Conference of the American Society of Business and Behavioral Sciences, in Las Vegas, February 8-11, 2002.
Served as a reviewer of papers for The Ninth Annual Conference of the American Society of Business and Behavioral Sciences, in Las Vegas, February 8-11, 2002.
Reviewed competitive papers for publication in the Journal of Business Research Special Section on Cross-Cultural Research edited by Terry Witkowski, April 2002.
Served as chair and reviewer of papers for the 27"' Annual Conference of The Marketing Educators' Association Conference in San Diego, April 19 - 21, 2002.
Served as article reviewer for The Journal of Academy of Business, Cambridge, March 2002 issue, Vol. 12, No. 2.
Served as session chair for the Issues in Higher Education Track at the Academy of Business & Administrative Sciences 2001 International Conference in Brussels, Belgium, July 23 - 25, 2001.
Served as reviewer of papers for the Hawaii Conference on Business, Honolulu, Hawaii, June 14 -17, 2001.
Served as session chair for the Marketing Track at the Hawaii Conference on Business, Honolulu, Hawaii, June 14 -17, 2001.
Serving on the Reviewer Panel of the Academy of Business & Administrative Sciences, 2003-present
Serving as Article-Editor for The Journal of Academy of Business, Cambridge, 2001 - present.
Serving on the Editorial Council for The Journal of Academy of Business, Cambridge, 2001-Present.
Editor, Business Insights, 1988-1998
Reviewed a textbook on Marketing Research for Irwin, February 1992.
"U.S. Image of Austria: A National Survey Study," with Professor Gunther Schweiger. This study has been made possible by a grant from the Austrian government. Completed in 1984.
Consulting work provided to Mr. David McDonald, 2822 Mariquita, Long Beach, 90648. Work completed in 1983.
Consulting work provided to Mr. McPhee, CJM Products, 8562 Lathorn, Huntington Beach, 92646. Work completed, 1983.
"Determining the Dominant Factors Contributing to the Summer Slump in Seafood Sales: An Exploratory Study," December, 1982, p. 62. (This study was supported by a research grant from the National Marine Fisheries Service and the results were submitted in a 62-page long formal report).
Serving on the Editorial Board of the International Society of Statistical Science in Economics, 1985-Present.
Serving as Activities Chairman on the Executive Board Committee of the International Society of Statistical Science in Economics, 1985-Present.
Serving as Program Chairman for planning and organizing the 1986 International Society of Statistical Science Annual Conference in Long Beach, August 18-20.
Served as reviewer of papers for the International Society of Statistical Science in Economics Conference, San Francisco, June 10-12, 1985.
Served as reviewer of papers for the Marketing Educators' Association Conference in San Diego, April 17-19, 1986.
Serving as book reviewer for the Journal of the Academy of Marketing Science, 1984-Present.
Editor-in-Chief of Current Business Perspectives, 1981-1985.
Served as reviewer of papers for 1984 American Institute for Decision Sciences National Conference.
Presented a lecture on "Consumerism and Consumer Behavior in the U.S.A." to the 1984 International Institute in Management Sciences participants, CSULB, August 7, 1984.
Served as reviewer of papers for the (WMEC) Conference, 1983.
Book reviewer for Journal of the Academy of Marketing Science, 1982-1983.
Served as reviewer of papers for the 1982 Western Marketing Educators' Conference (WMEC).
Served as a track chair for the Western Marketing Educators' Conference (WMEC), 1982.
Served as chairperson in "The Market Research I-Teaching" track at Western Marketing Educators' Conference, April, 1982.
Served as reviewer of papers for the 1982 Western Marketing Educators' Conference.
Served as chairperson in the "Advertising Research I" track at Western Marketing Educators' Conference (WMEC) in Oakland, April, 1981.
Served as reviewer of papers for 1981 Academy of Marketing Science Conference.
Referee-Marketing Research Track at Western Marketing Educators' Conference (WMEC, in Oakland, April 1981.
Reviewed a manuscript on Marketing Research for Western Publishing Company, April 1981.
Served as Assistant Editor for CSULB Current Business Perspectives, 19801981.
Reviewer (from the Marketing Department, CSULB) of articles submitted for publication in the Current Business Perspectives, 1980.
Served as chairperson in the "Marketing and Society I" track at Western Marketing Educators' Conference (WMEC) April, 1980.
                                                                    PROFESSIONAL ACTIVITIES
Organizational Memberships:
Faculty Advisor to American Marketing Association (CSULB Chapter), 1998 -2000.
Faculty Advisor to Interdisciplinary Studies Students, 1993 - present ARPA Institute, 1992-Present.
Faculty Advisor to Armenian Student Association, 1986-1989.
Faculty Advisor to Pacific Rim Association, 1987-Present.
International Society of Statistical Science, 1984-Present.
Founding Member, Public Relations Association of Southern California Colleges (PRASCC) 1982-Present.
Congress of Faculty Association, 1981-1987.
Western Marketing Educators' Association, 1980-Present.
The Academy of Marketing Science, 1979.
Co-faculty Advisor to Pi Sigma Epsilon, 1978-79
Southern Marketing Association, 1978-Present
Faculty Advisor Iranian Student Association, 1976-1978. The American Marketing Association, 1975-Present.
The Academy of Management, 1975-Present. American Institute of Decision Sciences, 1974-Present. The American Psychological Association, 1974-1982. Offices Held in OrLanizations:
Board Member - ARPA Institute, 1992-1998.
Board Member - Western Marketing Educators' Association, 1988. President - International Society of Statistical Science, 1986.
Vice President - International Society of Statistical Science, 1985. Executive Director - International Society of Statistical Science, 1984.
                                                                         SESSION CHAIRPERSON:
Academy of Business & Administrative Sciences, Brussels, July 2001.
Hawaii Conference on Business, Honolulu, June 2001.
Center For International Education, Long Beach, October 1988.
International Society of Statistical Science, Long Beach, August 1986. Western Marketing Educators' Association, San Diego, April 1982.
Western Marketing Educators' Association, 1981.
Western Marketing Educators' Association, April 1980.
Discussant
PAPER REVIEWER:
-Hawaii Conference on Business, Honolulu, June 2001.
- International Society of Statistical Science, San Francisco, 1985. - American Institute for Decision Science, San Francisco, 1984.
- Western Marketing Education Association, San Diego, 1983.
- Western Marketing Education Association, Sacramento, 1982.
- Academy of Marketing Science, 1981.
COMMUNITY SERVICE
Community Activities:
Serving as Volunteer Counselor for the Business Counseling Service, Long Beach, 1979 - present.
Member on the Board of Education Council of Mesrobian High School, 19801981.
Vice Chairman of the Finance Committee of AAI College at the University of LaVerne, 1980-1984.
Consulting services liaison to Small Business Institute, 1979-present.
Studies Completed For Small Business
To be updated for 1989-1993 studies.
Small Business Institute (SBI) Studies Completed in 1988
(Ann Goodale), Hot Cargo - Cars and Gifts, 2136 E. 4th St., Long Beach, CA.
(Sandye Mador), Balloon Affair Network, 23920 Crenshaw Blvd., Torrance, CA 90505.
Computer Coach of Long Beach.
Small Business Institute SBI Studies Completed in Fall 1987
"A Study on the Customer Retention by Businesses During the Construction of the Long Beach Rail System," (John E. Higgins, Los Angeles County Transportation Commission, 403 West-Eighth Street, Suite 500, Los Angeles, CA 90014.
Small Business Institute (SBI) Studies Completed in Spring, 1986
(Pat Ken), Beautifiers Unlimited, 6424 Stearns Street, Long Beach, CA 90815. (Bobby Jewel Jackson), Janitorial Service, Willow Street, Long Beach, CA.
Small Business Institute (SBI) Studies Completed in Fall 1985
"Market Research on the Demand for ETAK Navigator" for Mr. Bela Somogyi, City Glass Co., Inc., 318 N. Tustin Avenue, Orange, CA.
"Research Study on the Effectiveness of the Business to Business Network (BBN)" for Mr. Murray Reynolds, Strom Hill, Inc., 7060 Garden Grove Blvd., Westminster, CA 92683.
"Market Research on the Need for a Tax-Related Software Package" for Mr. Lawrence Lacerte, Lacerte Microcomputer Corporation, 3447 Atlantic Avenue, Long Beach, CA 90807.
"Survey of Tenant Satisfaction with IDM Services" for Ms. Vicki Stowe, IDM Corporation, 5150 E. Pacific Coast Highway, Suite 600, Long Beach, CA 90804.
Small Business Institute (SBI) Studies Completed in Spring 1985
"Expanding Pacific Marine Service's Market Share of the Commercial Diving Industry" for Mr. Richard Barta, Pacific Marine Service, 501 Reeves Avenue, Terminal Island, CA 90731-0413.
"A Feasibility Study of Entering Orange County's Computer Market" for Mr. Roger Howell, The Computer Coach Company, 740 E. Wardlow Road, Long Beach, CA 90807.
"Determining the Best Medium of Advertising" for Mr. J. B. Phillips, Bath Masters, Inc., D.B.A. Dial One Bath Masters, 1727 E. 28th Street, Signal Hill, CA 90806.
Small Business Institute (SBI) Studies in Fall 1984
"A Survey on Promotional Strategies for a Carpet Cleaning Firm" for AReflections Cleaning Co., 1342 Ohio Street, #8, Long Beach, CA 90804.
"Market Profile Research for Farwest" for Farwest Photography, 2140 Euclid Avenue, Long Beach, CA 90815.
"An Exploratory Research to Determine Demand for Floral Services" for Dial One-A Beautiful California Florist, 455 Atlantic Avenue, Long Beach,CA 90802.
"A Product Content Study on a Mexican Travel Guide Book" for Farwest Photography, 2140 Euclid Avenue, Long Beach, CA 90806.
Small Business Institute (SBI~Studies Completed in Spring-1984
Shoreline Village Mail and Telegraph Services, 423 Shoreline Village Drive, Long Beach, CA 90802.
New Jerusalem Church, 509 South Westmoreland, Los Angeles.
AMSOIL Synthetic Lubricants, 2565 Santa Fe Avenue, Long Beach, CA 90810.
Long Beach Cablevision Company, Dimension Cable Services, 2931 Redondo Avenue, Long Beach, CA 90806.
Small Business InstitutWfSBI) Studies Also Completed in 1984
Single Stream Concepts, 4102 E. 7th Street, Suite 230, Long Beach, CA 90804.
J. D. Systems Rental, 211 E. Ocean Blvd., P.O. Box 1168, Long Beach, CA 90801.
California Computer Concepts, 3450 E. Spring Street, Long Beach, CA 90806.
Small Business Institute (SBI) Studies Completed in 1983
"A Market Research Study for a Filipino Fast Food Restaurant," 1101 Atlantic Ave.,
Long Beach, CA.
"A Feasibility Study on Entry into the Silk Flower Market," 19162 Huntington Street #6D, Huntington Beach, CA.
"A Market Feasibility Study on the Add-on Unit to the DEC 10-20 Systems Intergon Corporation, 13105 S. Crenshaw Blvd., Hawthorne, CA 90250.
Small Business Institute SBI) Studies Completed in 1982
"Market Research Study of Advertisement Recall and Media Choice for Grapes and Hops" for Grapes and Hops, 8458 Edinger Avenue, Huntington Beach, CA 92647.
"Marketing Analysis for Long Beach Tailors" for Long Beach Tailors, 416 Cherry Avenue, Long Beach, CA 90802.
"A Marketing Study for Cal Temps," 19832 Scenic Bay Dr., Huntington Beach, 92648.
Small Business Institute (SBI) Studies Completed in 1981
"I'm Eve: A Study of Consumer Attitudes" for I'm Eve, 735 Deep Valley Drive, Rolling Hills, Estates, CA 90274.
"A Research Study for Determining Attitudes Toward De Nunzio Company's New Product Concept" for H. A. De Nunzio Company, 1640 W. 139th St., Gardena, CA 90249.
Small Business Institute (SBI) Studies Completed in 1980
"How to Solve Strident Brothers Trucking Company's Personal Selling Problems" for Strident Brothers Trucking Company, 1213 W. "B" Street, Wilmington, CA 90744.
"Mechanical Engineering Area Wage Survey in Los Angeles and Orange Counties" for Western Design Corporation, 3191B Airport Loop Drive, Costa Mesa, CA 92626.
"Advertising Method for Strident Brothers Trucking Co., 1213 W. "B" Street, Wilmington, CA 90744.

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