Geography 216-01
Locational Analysis
Fall 1998
Instructor Information
Instructor: Dr. C.M. Rodrigue; Butte Hall 539; 898-4953 or -5285
Instructor's E-mail Address:
lapaloma@ecst.csuchico.edu
Office Hours: Tuesday/Thursday 9:30-11 a.m.; Wednesday 9:30-11:30 a.m.
Course Description:
Examination of retail, service, and industrial location decision processes.
Use of geographic information systems, quantitative methods, and field
techniques to analyze and optimize business locations.
Prerequisites: Concurrent enrollment in or prior completion of GEOG 215 or
equivalent. Contact instructor.
Course Objectives:
- Become familiar with changes in the geography of business, particularly
in the retail sector, and the forces driving them
- Application of basic economic geography principles to real world
business location problems
- Application of basic statistical and spatial analytic methods
- Develop an ability to work in research teams similar to those found in
consulting firms or corporate research departments doing business location
analysis
- Develop an ability to present the results of research projects in a
professional and sophisticated manner, textually, verbally, and graphically
Required Course Materials:
- Text: Luigi Salvaneschi, Location, Location, Location : How to
Select the Best Site for Your Business
- Other readings will be put on reserve in the Department office, Butte
507, as appropriate
Course Mechanics:
The course will be operated most of the time in a seminar/light lecture
format. Students are responsible for doing the readings each week,
preparing to discuss and critique their main ideas, and identifying problem
areas to be clarified in class discussions. There will be some weeks in
which they class will meet, not at the scheduled time, but in the field on
a weekend day to learn the basics of field observation, mapping, and
analysis, as practiced by location analysts. Students will be assigned to
research teams to carry out these field assignments and a major business
location project and present their results. These presentations will
occupy the last part of the semester.
Grading:
Grading is based on the quality of individual student contributions to
classroom discussions, field exercises, and the success of their research
teams. Each research team will be graded as a unit on the quality of its
report and presentation. The team grades will then be modified to take
into account individual contributions to the team, as assessed both by the
instructor and the other team participants.
Class contribution, attendance, and exercises will count for forty percent
of your grade. The team research project will count for sixty percent,
comprising both a team and an individual aspect to the grade, as described
above.