Readings

Salvaneschi, Ch. 1, by Tuesday, 09/01/98

Salvaneschi, Ch. 2, by Thursday, 09/17/98

Salvaneschi, Ch. 3, by Thursday, 09/24/98

Salvaneschi, Ch. 4, by Thursday, 10/01/98

Salvaneschi, Ch. 6, by Thursday, 10/08/98

Salvaneschi, Ch. 5, by Tuesday, 10/27/98

Salvaneschi, Ch. 7-8, by Thursday, 11/19/98

Salvaneschi, Ch. 9-10, by Thursday, 12/03/98

Labs

Lab 1 (Butte County Census demographics), 09/17/98

Lab 2 (Market Area Definition), 10/06/98

Lab 3 (Customer Survey Analysis), 10/15/98

Lab 4 (Chi-Squared Survey Analysis), 10/29/98

Lab 5 (Simple Linear Correlation and Regression Analysis), 12/01/98

Lab 6 (Weighting Systems), 12/08/98

Field Exercises

Field Exercise 1 (your own shopping behavior), 09/10/98

Field Exercise 2 (Chico's retail structure), 09/24/98

Group Projects

Group presentations, 12/08/98 (Trader Joe's) - 12/10/98 (NVP and pizza)

Submission of final group reports, 12/17/98, 2-4 p.m.

document maintained by Dr. Rodrigue

first placed on the web: 08/30/98

last revised: 12/03/98