Do a market area analysis, site location analysis, and competition analysis for a new pizza restaurant in Chico. The entrepreneur who is engaging your services wants a typology of pizza venues in town, the kinds of location each type tends or needs to occupy, the demographics to which each type appeals, where the target demographics for each type are located in town, the type that might be the best bet for the market given the competition and market dynamics, the block and currently empty site best suited for this optimal pizza type, and your recommendation as to whether a pizza place is a good bet for this individual's hard-earned money and venture capital.
Survey the empty retail spaces in the North Valley Plaza and the kinds of businesses hanging on there to determine the seriousness of the "old mall's" problems. Then, survey the vendors in the Chico Mall and downtown and the vacancies in each. From these, determine what the competitive advantages of the CM and downtown are, vis à vis the NVP. Is there is an underserved demographic abundant in Chico, which might be attracted a restructured NVP? What kinds of retailing are necessary to attract that demographic? This group project will essentially be redesigning the NVP!