PPA 670 POLICY ANALYSIS
IDENTIFYING ALTERNATIVES
Generating Alternatives
Sources of Alternatives
Pitfalls
GENERATING ALTERNATIVES
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Before alternatives can be generated,
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1) the problem must be correctly identified, and
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2) relevant criteria for judging alternatives must be specified
At first, the policy analyst can generate a large number of alternatives,
but later reduce them to a manageable size (between four and seven). Consider
alternatives like the status quo, but also radically different. Consider
what may be possible under different circumstances.
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Some criteria that are often used in judging the suitability of alternatives
include:
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1) cost--can we afford it; will it be cost-effective?
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2) reliability--does it have proven success, or is it subject to failures?
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3) stability--will it still work if conditions change?
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4) invulnerability--will it work if one of its component parts fails?
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5) flexibility--can it accomplish more than one thing?
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6) riskiness--is there a high chance of all or nothing?
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7) communicability--is it easy to understand?
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8) merit--does it address the problem?
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9) simplicity--is it easy to implement?
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10) compatibility--is it congruent with existing norms and procedures?
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11) reversibility--can we return to our prior state if it fails?
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12) robustness--can it succeed in different future states?
SOURCES OF ALTERNATIVES
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1) the status quo or no action alternative
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This means that current efforts will continue at the same level. It is
important to consider how effective any different alternative will be at
changing the status quo.
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A baseline analysis: identifies clear trade-offs with the present; clarifies
project objectives; underlines whether there is a need for action or not;
provides linkages to existing efforts; identifies problems likely to emerge;
and confirms that no optimum solution exists.
2) experiences of others with similar problems, from reported research
findings, experts, laws, public opinion polls, new technology, etc.
3) re-define the problem from others' points of view, including opponents
of any change
4) consider the ideal, then apply political, economic, and other constraints
5) start from generic, to modified, to custom-made alternatives
6) Quick Surveys by telephone, fax, or e-mail, of peers, old MPA classmates,
people in the policy issue network, public meetings or hearings, content
analysis of editorials, letters to the editor, etc.
7) Literature review of professional and academic journals, government
reports, collected proceedings from conferences, on-line services (lexis-nexus,
first search, article first etc.).
8) Case studies of real world experiences: why was the alternative adopted,
what were the circumstances, what other alternatives were considered and
discarded, how did it eventually work out, what modifications were made
after implementation.
9) Passive collection and classification: keep a folder for collecting
interesting policy solutions on a regular basis, even if no problem exists
at the moment, from clients, superiors, advocates, media, interest groups,
etc. Then refer to the folder in emergencies.
10) Develop Typologies: identify all the types of persons likely to
be affected by any policy alternative, and what the probable reaction of
each group would be to each type of alternative suggested; then develop
alternatives that can overcome the objections of most of the groups.
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11) Use analogies: 'new' problems are really just like other 'old' problems.
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Personal Analogy: pretend to be someone affected by this problem, identify
with the problem to see what types of policy alternatives suggest themselves;
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Direct Analogy--look at solutions to other problems to see if they can
be applied to this one;
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Symbolic Analogy--imagine the most aesthetically satisfying solutions rather
than merely technologically sound ones;
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Fantasy Analogy--image the ideal solution, and try to preserve as much
of it as possible when working backwards through real world constraints.
12) Brainstorming--can be oral, written, or electronic. Brainstorming has
two phases, first a pure idea-generation phase, where no judgements are
made about any ideas; and second, an evaluation and ranking phase, to help
arrive at concrete solutions.
13) Feasible Manipulation--takes existing policy activities and develops
alternatives based on limited, moderate, or wide manipulation of the range
of possible activities.
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14) Modify existing solutions:
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Magnify--do more, more often, larger, longer, exaggerate, add new components,
new resources
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Minify--do less, less often, smaller, shorter, omit, remove, split apart,
under use, fewer resources
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Substitute--switch components, apply in different order, use different
materials, try a different location or different sponsor
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Combine--blend approaches, combine units, combine purposes, combine sponsors
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Re-arrange--reverse, invert, change sequence, speed up, slow down, randomize
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Location--use single or multiple locations, node versus scattered, temporary
versus permanent
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Timing--accelerate, lag, stagger, run concurrently, shorter span, longer
span, time sharing
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Finance--provide, purchase, tax, user fee, subsidy, co-pay, deductible,
voucher, contract out
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Organization--centralized versus decentralized, mandated versus voluntary,
regulated, prohibited, enforced, inform, implore
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Decision Sites--individual, unit, organization, elected, appointed, advisory,
binding
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Influence Points--users, providers, intermediaries, beneficiaries, payers
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Risk Management--guarantees, insurance, remedial correction
PITFALLS
1) Too much reliance on past experience
2) Failure to capture ideas and insights (listen, write them down,
record them)
3) Too early closure on problem definition
4) Sets a policy preference too soon before all the alternatives are
known
5) Criticizing new ideas as they are offered
6) Some alternatives are ruled out too early on
7) Failure to re-consider discarded alternatives if conditions change